Final Cut Pro Vs. Avid Media Composer.

                    

                                                            

Avid Media Composer is a professional video editing software that is edited offline and non-linear. Since the first Avid Media Composer was released in 1989, the application features have increased to allow for film editing, uncompressed standard definition, video and high definition editing and finishing. The first Avid Media Composer was released in 1989. In 1999 the first Media Composer released on Windows. In February 2003 the first version to support Mac OS X was released. The latest Avid Media Composer is compatible with Windows 7/8 and Mac OS X 10.7, 10.8. 

Final Cut Pro is another professional video production editing software for Mac OS X from Apple and also a direct competitor to Avid Media Composer in the high-end movie production industry. It is now only available to purchase through Apple online or in the Apple stores. In April 2005, Apple replaced Production Suite with Final Cut Studio, which includes new versions of Final Cut Pro, DVD Studio Pro and Motion. The first Final Cut Pro was released in 1999 with different versions released since then and the latest released in July 2011, which was the Final Cut Pro X, Motion 5, Compressor 4.

Avid Media Composer and Final Cut Pro are both editing softwares that can both put a video together but with the different tools that are set in both softwares can then be edited in different ways. One of the major differences between Final Cut Pro and Avid Media Composer is that Avid is compatible with Macs and Windows where as Final Cut is only compatible with Macs. 

When importing QuickTime media files into both of the software’s, Final Cut allows you to drag and drop directly into the software where as with Avid, you have to import and convert the media before being able to use it. Another difference is collaborative editing as Avid allows multiple editors to work on a project where as Final Cut is still behind when it comes to collaborative editing.

Roles, Hierarchies and Feedback.

Throughout this year I have been involved with a number of different productions, multi camera and single camera productions. I have written each production in more detail in separate blogs.

'Middlesex Now' Studio Show - VT Supervisor:

First time working as a VT supervisor went well as it was such a big role to play. I had to work with each of the editors as the location directors were not there for me to work with so I had to take matters into my own hands and work with the editors, editing the VT's how I wanted them to be edited and also let the VT producer know and run it with her after the VT's were edited to make sure that they were alright to export.

'Felixstowe Beach' Documentary - Sound Operator:

I was working with Megan and Grace as a sound op for their documentary filmed in Felixstowe and it was difficult as they wanted me to capture the sound of the waves washing against the shore and crashing against the rock and also the sound of seagulls. It turned out better than I expected as I got compliments from the students in their documentary class and also their lecturer, Tom.

'Called To Care' Documentary - Sound Operator:

I was working with Megan and Grace again as a sound op for another documentary but this time filmed in Loughborough and capture the drunken night life there of the students whilst following the street pastors around whilst they were on the job. I had a major problem whilst working with the boom microphone as the wire became loose and stopped working after a while, which was horrendous, as we had to use the sound from the cameras that were used but luckily the interview's were all indoors so I could use the zoom microphone on its on, making sure I kept very still and quiet.

Recreating Lighting scene in 'Memento' - Lighting Operator:

This was my first time working with lights, whilst at University and I loved working with them even though they are a pain to carry around and set up. Making sure that the lighting matched the scene correctly.

'My Precious Folk Culture' Documentary - Sound Operator:

Mikela asked me to be her sound op for her documentary, which was based in a Sixth Form College in South West London, recording the sound of interviews of the Albanian children talking about if being brought up in England have changed the way that they think about their culture or not. Working with Mikela was very different than working with Megan and Grace, as Mikela was very unorganised as she forgot to bring batteries and also SD cards, which then I had to go out and buy out of my own pocket.

'Dare To Flair' Studio Show - Camera Operator:

Being a camera operator for the first time in second year went pretty well, I was a bit rusty at first but got the hang of it once I had my hand on it. Overall, I feel that the camera crew worked pretty hard together despite having confusing with what time we were meant to arrive at. 

'Seeing Without Sight' Drama - Sound Operator:

Ending the second year with a heart warming drama in Surrey and as I have worked with the sound equipment quite a bit this year, I ended up being the sound operator again. Working with some great people, just a pity that the director could not be there for both days and had to have someone else in our group direct.

Ideas for Research Portfolio

  

The subject statement for my research plan is ‘how different editing software’s have evolved in time’ where I will research and talk about the similarities and differences but also the positives and negatives of each of the main editing software’s.

My aim for the choice of this title is that I can find out which editing software has the most advantages and also which editing software is mainly used in the film and television industry nowadays. The results will help aid me from now to the future and also help me find out about all of the editing software’s as I would like to become an editor in the future so this will then give me a head start. I am also interested in researching about the editing sortware’s as editing is the job role I would like to go into in the future. Finding out about these different editing software’s will help me widen my knowledge and thoughts about each one of them.

At the end of the research process I hope to achieve at least basic knowledge of the similarities and differences between each of the software’s and hope to learn which software would be best to suit my ability. I am going to interview different people who have used a variety of different editing software’s and find out which software other editors prefer, which might effect my point of view towards different editing software’s. I hope to find out how the different types of software’s have evolved over time and what has changed since then and now and how it affects the other software’s marketing.

The main benefits I can gain by undertaking this assignment would be that I could hopefully get in touch and interview an editor, trying to build on my list of contacts. It will also broaden my knowledge of the different types of editing software’s and most likely learn new techniques and different information about the different software’s.

The main editing software’s I will be talking about are Adobe Premier Pro, Avid Media Composer and Final Cut, as these are the main professional editing software’s that the film and television industry uses most nowadays.

Adobe Premiere Pro is a part of the Adobe Creative Suite, a suite of graphic design, video editing and web development programs. It was released around 1996 when it was called just Premiere in the early days of non-linear editing only about 5 minutes at a time; so longer projects were edited in chunks and recorded to analogue tape linearly. It changed its name from ‘Premiere’ to ‘Premiere Pro’ in 2003 and then the first version to be released to ship with Adobe Encore CS3 and Adobe OnLocation in 2007 and the newest up to date Adobe Premiere Pro was released in Jun 2013, which is now called Premiere Pro CC.

Avid Media Composer is a professional video editing software that is edited offline and non-linear. Since the first Avid Media Composer was released in 1989, the application features have increased to allow for film editing, uncompressed standard definition, video and high definition editing and finishing. The first Avid Media Composer was released in 1989. In 1999 the first Media Composer released on Windows. In February 2003 the first version to support Mac OS X. The latest Avid Media Composer is compatible with Windows 7/8 and Mac OS X 10.7, 10.8.

Final Cut Pro is another professional video production editing software for Mac OS X from Apple and also a direct competitor to Avid Media Composer in the high-end movie production industry. It is now only available to purchase through Apple online or in the Apple stores. In April 2005, Apple replaced Production Suite with Final Cut Studio, which includes new versions of Final Cut Pro, DVD Studio Pro and Motion. The first Final Cut Pro was released in 1999 with different versions released since then and the latest released in July 2011, which was the Final Cut Pro X, Motion 5, Compressor 4.

The sources I will be potentially using will be a variety of different books, Internet sources and some secondary and primary research where I will either interview a few people or give out questionnaires for them to fill out.

·      http://www.adobe.com/uk/products/premiere.html

·      http://www.avid.com/US/categories/Professional-Video-Editing-Finishing

·      http://www.apple.com/uk/finalcutpro/

·      Film Art – An Introduction by David Bordwell and Kristin Thompson. ·      The Technique of Film & Video Editing History Theory & Practice by Ken Dancyger. ·      Avid Editing: A Guide for Beginning and Intermediate Users by Sam Kauffmann and Ashley Kennedy.

Analysing Britney Spears' 'Everytime' Music Video.

'Everytime' is a song by the famous recording artist Britney Spears and there is a lot of meaning and a story behind this music video as I will explain in much detail, firstly, what happens in the music video is that she arrives at her hotel that she is staying at with Stephen Dorff, who plays her boyfriend in the video and they get greeted by a big group of paparazzi's and enters the hotel after being hit on the head with a camera and arguing with her 'boyfriend' then she goes to take a bath and realising she has a bleeding pretty badly on the back of her head, which then she drowns in the bath, fading to white where Britney Spears is running down a hospital corridor and seeing herself whilst the doctors are trying to resuscitate her. The majority of the music video is filmed and edited in a slight slow motion to exaggerate it a little bit and make it more dramatic.

In the opening sequence it shows establishing shots of Las Vagas first with a helicopter shot of the City with the helicopter noise to emphasise the fact that they are looking for someone then cutting to a shot with a massive billboard sign of Britney herself and then cutting to them inside the back of the limousine, when she starts to sing:

"Notice me. Take my hand. Why are we strangers when our love is strong?" (Spears, 2004)

this shot shows the audience that obviously that they are a couple who have just had an argument as she taps him and he gives her the finger with a negative response and also their body language shows this. Then it cuts to a close up shot of Britney's face, which shows her reaction of her shaking her head, this instantly makes the audience side with Britney, feeling as though her boyfriend is in the wrong. These lyrics reflect them both as she is trying to say why he treats her like a stranger when their love is strong maybe because they are in public with loads of paparazzi's around. When Britney and her boyfriend exit the limousine she gets bombarded with paparazzi's with loads of flashing lights to make it clear to the audience. The paparazzi's are all dressed in black to show the audience that the paparazzi's are bad people in the video. 

Once they get into the hotel lobby, her boyfriend grabs some of the magazines of Britney and throws them at the paparazzi and starts a fight with one of them but security manages to drag him away and take the two of them through the hotel towards their hotel room, arguing with each other, kicking boxes and pushing each other. Entering their hotel room, her boyfriend tries to apologise for fighting with the paparazzi but she pushed him away so her boyfriend gets angry and throws a vase against the wall and it smashes into pieces. Britney storms off and gets into the bath, as she touches her back of her head and she sees that her hand is covered in blood, the viewers remember that she got hit on the back of her head with a camera by one of the paparazzi's and then she drowns herself whilst the screen fades to white, to represent that her soul has left her body. The high angle shot of her looking down at her whilst she is in the bath creates the effect of her being really vulnerable and innocent.

After the white screen was shown, it shows Britney Spears running towards the camera through the corridor wearing all white everything and cuts to her staring at herself on the hospital bed with doctors trying to resuscitate her lifeless body and then walking on further shows a woman giving birth to a baby, this might mean that she is being reincarnated into the world again, starting a new life and avoiding all the paparazzi's. After the hospital scene it cuts back to her in the bath and her boyfriend jumps into the bath trying to save her, as she was clearly unconscious and then the paramedics carry her body out of the hotel and into the ambulance with the paparazzi's still trying to take photos of her this portrays the fact that the paparazzi's have 'killed' Britney's privacy as well as her physical form. The video ends with a cliff hanger as we do not know what really happened to her as she got up from the bath smiling and laughing to herself.

"The original treatment would have had Spears killing herself from a drug overdose, but the pot was removed after it received criticism by organisations such as Kidscape, who perceived it as a glamorisation of suicide."1

1) Britney Spears - Everytime. Available: http://vibesradio.dm/content/britney-spears-everytime/. Last accessed 10th November 2013.