'Everytime' is a song by the famous recording artist Britney Spears and there is a lot of meaning and a story behind this music video as I will explain in much detail, firstly, what happens in the music video is that she arrives at her hotel that she is staying at with Stephen Dorff, who plays her boyfriend in the video and they get greeted by a big group of paparazzi's and enters the hotel after being hit on the head with a camera and arguing with her 'boyfriend' then she goes to take a bath and realising she has a bleeding pretty badly on the back of her head, which then she drowns in the bath, fading to white where Britney Spears is running down a hospital corridor and seeing herself whilst the doctors are trying to resuscitate her. The majority of the music video is filmed and edited in a slight slow motion to exaggerate it a little bit and make it more dramatic.
In the opening sequence it shows establishing shots of Las Vagas first with a helicopter shot of the City with the helicopter noise to emphasise the fact that they are looking for someone then cutting to a shot with a massive billboard sign of Britney herself and then cutting to them inside the back of the limousine, when she starts to sing:
"Notice me. Take my hand. Why are we strangers when our love is strong?" (Spears, 2004)this shot shows the audience that obviously that they are a couple who have just had an argument as she taps him and he gives her the finger with a negative response and also their body language shows this. Then it cuts to a close up shot of Britney's face, which shows her reaction of her shaking her head, this instantly makes the audience side with Britney, feeling as though her boyfriend is in the wrong. These lyrics reflect them both as she is trying to say why he treats her like a stranger when their love is strong maybe because they are in public with loads of paparazzi's around. When Britney and her boyfriend exit the limousine she gets bombarded with paparazzi's with loads of flashing lights to make it clear to the audience. The paparazzi's are all dressed in black to show the audience that the paparazzi's are bad people in the video.
Once they get into the hotel lobby, her boyfriend grabs some of the magazines of Britney and throws them at the paparazzi and starts a fight with one of them but security manages to drag him away and take the two of them through the hotel towards their hotel room, arguing with each other, kicking boxes and pushing each other. Entering their hotel room, her boyfriend tries to apologise for fighting with the paparazzi but she pushed him away so her boyfriend gets angry and throws a vase against the wall and it smashes into pieces. Britney storms off and gets into the bath, as she touches her back of her head and she sees that her hand is covered in blood, the viewers remember that she got hit on the back of her head with a camera by one of the paparazzi's and then she drowns herself whilst the screen fades to white, to represent that her soul has left her body. The high angle shot of her looking down at her whilst she is in the bath creates the effect of her being really vulnerable and innocent.
After the white screen was shown, it shows Britney Spears running towards the camera through the corridor wearing all white everything and cuts to her staring at herself on the hospital bed with doctors trying to resuscitate her lifeless body and then walking on further shows a woman giving birth to a baby, this might mean that she is being reincarnated into the world again, starting a new life and avoiding all the paparazzi's. After the hospital scene it cuts back to her in the bath and her boyfriend jumps into the bath trying to save her, as she was clearly unconscious and then the paramedics carry her body out of the hotel and into the ambulance with the paparazzi's still trying to take photos of her this portrays the fact that the paparazzi's have 'killed' Britney's privacy as well as her physical form. The video ends with a cliff hanger as we do not know what really happened to her as she got up from the bath smiling and laughing to herself.
"The original treatment would have had Spears killing herself from a drug overdose, but the pot was removed after it received criticism by organisations such as Kidscape, who perceived it as a glamorisation of suicide."1
1) Britney Spears - Everytime. Available: http://vibesradio.dm/content/britney-spears-everytime/. Last accessed 10th November 2013.
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